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  • Upsway Quoted in DesignRush Article, “How to Create a Social Media Marketing Plan”

    Thank you, DesignRush, for featuring us in your recent article, “How to Create a Social Media Marketing Plan.” Upsway Marketing's founder, Nick Fernandez, was quoted: "Before presenting ideas or a plan, we love to do social listening and an audit of their current social media. This helps us create a more straightforward strategy by seeing what platforms and what types of content perform, underperform, and why. Then, we identify why the client should be on social media and which platforms fit the best. Social media isn't a one-size-fits-all and should be specific to the industry and target audience. Lastly, we craft engaging content plans, mixing them up with informative, fun, and promotional content that suits their goals. Our content calendars tend to be one month out but with more active clients, we create content daily and forego the calendar for a realtime content approval process."

  • Upsway Quoted in DesignRush Article, “10 Essential Web Design Elements”

    Thank you, DesignRush, for featuring us in your recent article, “10 Essential Web Design Elements.” Upsway Marketing's founder, Nick Fernandez, was quoted: "Emphasizing accessibility and inclusivity broadens a website's audience and reflects a brand's commitment to social responsibility. Moreover, adhering to Web Content Accessibility Guidelines (WCAG) can improve SEO and reduce legal risks. Accessible design is a win-win, enhancing the user experience and promoting equality on the web."

  • Upsway Featured in DesignRush Article, “Marketing Competitor Analysis Guide”

    Thank you, DesignRush, for featuring us in your recent article, “Marketing Competitor Analysis Guide.” Upsway Marketing's founder, Nick Fernandez, was quoted: "A more personal approach we take is asking clients who their local and regional competitors are in their minds. Their answers are often as valuable as keyword analyses and other data-driven approaches."

  • Upsway Featured in DesignRush Article, “Real Estate Digital Marketing Guide”

    Thank you, DesignRush, for featuring us in your recent article, “Real Estate Digital Marketing Guide.” Upsway Marketing's founder, Nick Fernandez, was quoted: "Real estate marketing often requires hyperlocal marketing and word-of-mouth marketing. This service is also heavily reliant on the user experience so any chance you can brand via closing, social media, and gifts is important."

  • Upsway Featured in DesignRush Article, “13 Types of Digital Marketing”

    Thank you, DesignRush, for featuring us in your recent article, “13 Types of Digital Marketing.” Upsway Marketing's founder, Nick Fernandez, was quoted: "We always recommend putting yourselves in the shoes of your customer base. What platforms are they using? What content would resonate with them the best? Then, test platforms and content based on that knowledge."

  • Upsway Marketing: A Contender for Upcoming Web Design Awards by DesignRush

    Upsway Marketing is thrilled to announce its nomination in multiple categories for the upcoming Web Design Awards by DesignRush. As a leading player in the web design industry, Upsway Marketing has been recognized for its exceptional work in crafting innovative and impactful websites. Categories and Nominations: Top Restaurant Website Design Companies Upsway Marketing has made its mark among the Top Restaurant Website Design Companies. With a commitment to creating visually stunning and highly functional websites for restaurants, Upsway is a frontrunner in this competitive category. Explore their impressive portfolio and discover what sets them apart. Read more. Top Responsive Website Design Companies When it comes to responsive design, Upsway Marketing doesn't just follow trends; they set them. Recognized as one of the Top Responsive Website Design Companies, Upsway ensures that every website is seamlessly accessible across various devices. Dive into the world of responsive design by visiting the interviews page. Top Small Business Website Design Companies Small businesses deserve big online presences, and Upsway Marketing excels in making that happen. As one of the Top Small Business Website Design Companies, they bring expertise and flair to empower small enterprises. Explore how Upsway can elevate your small business's online presence by visiting their web design experts page. Upsway Marketing takes pride in its commitment to excellence, creativity, and client satisfaction. We invite you to explore our work and join us in anticipation of the upcoming DesignRush Web Design Awards.

  • Upsway Marketing: A Contender for Top Restaurant Digital Marketing Agencies by DesignRush

    Recognized among the top restaurant digital marketing agencies, Upsway Marketing stands out as a prominent contender in 2024, according to DesignRush. The company's dedication to design-driven and research-focused solutions has solidified its position in the competitive digital marketing landscape. Serving a diverse clientele within the restaurant industry, Upsway Marketing excels in creating functional websites and visually appealing, user-friendly platforms tailored to resonate with modern audiences. One distinctive feature that sets Upsway Marketing apart is its proficiency in Restaurant Digital Marketing Strategies. Going beyond comprehensive digital marketing management, the company takes pride in consulting and training restaurant clients to effectively leverage various online channels. This strategic approach empowers clients, providing them with complete control over their online presence and engagement strategies. With a focus on client empowerment and delivering outstanding digital marketing services for restaurants, Upsway Marketing stands as a frontrunner in crafting impactful online brand strategies.

  • Upsway Marketing: A Contender for Top Digital Marketing Agencies for Financial Services by DesignRush

    Recognized as one of the leading digital marketing agencies for financial services by DesignRush, Upsway Marketing emerges as a 2024 contender due to its steadfast commitment to design-driven and research-focused solutions. Positioned prominently in the competitive web development sector, Upsway Marketing serves a diverse clientele spanning industries such as media, travel, legal, technology, finance, market research, and healthcare. The company's approach revolves around the creation of functional websites and visually captivating, user-friendly platforms tailored to resonate with modern audiences. Upsway Marketing sets itself apart through its mastery of Social Media Marketing Strategies. Beyond offering full-service social media management, the company takes pride in consulting and training clients to maximize the effectiveness of these platforms. This empowers clients with complete control over their online content and engagement strategies. With a dedicated focus on client empowerment and the delivery of exceptional social media management services, Upsway Marketing stands out as a frontrunner in crafting impactful online brand strategies, particularly tailored for small businesses and non-profits. Read more about DesignRush.

  • Upsway Marketing Featured in Best Startup's Article "Revolutionizing US Advertising: Spotlight on Atlanta’s Innovative Startups"

    The article by Best Startup highlights Atlanta's thriving advertising industry with a focus on startups that emerged in 2020 and beyond, showcasing resilience and innovative solutions amid challenges. Atlanta, known as the 'Silicon Peach,' has become a significant tech hub fostering an entrepreneurial spirit. The featured startups challenge norms, infusing innovation into digital and traditional advertising methods. Some notable startups include Peak Community, Clove, AIR Allies in Recruiting, Connections, Karra Media, MyTap, The A Pledge, Upsway Marketing, United in Gaming, Acadia, and Dendro. Upsway Marketing, founded by Nicholas Fernandez, stands out for offering cost-effective and quality marketing services, aiming to elevate small business websites and social media accounts. Read the full article: https://beststartup.us/revolutionizing-us-advertising-spotlight-on-atlantas-innovative-startups/

  • Upsway Marketing: A Contender for Top Branding Agencies by DesignRush

    Upsway Marketing stands out among the top branding agencies in 2024, recognized by Design Rush for design-driven web development solutions. With a strong presence in industries like media, travel, legal, technology, finance, market research, and healthcare, Upsway focuses on creating functional, visually captivating websites tailored to modern audiences. What sets us apart is our expertise in Social Media Marketing Strategies, providing full-service management and empowering clients through consulting and training for effective online content and engagement strategies. As a frontrunner, we specialize in crafting impactful brand strategies for small businesses and non-profits.

  • 10 Ad Campaigns That Captured Hearts and Minds

    Catchy ad campaigns aren't just about selling - they're about grabbing attention, stirring emotions, and sticking in your mind like your favorite song. From heartwarming moments to sky-high adventures, these campaigns aren't just ads; they're stories that connect and stay with us. Let's visit 10 campaigns that worked their magic and why they matter! Ad Campaign Choices Subway's Sky Dining Nike's Dream Crazier Burger King's Moldy Whopper Apple's Shot on iPhone P&G's "Thank You, Mom" Budweiser's Wind Power IKEA's "Buy Back" Coca-Cola's Share a Coke Amazon's Alexa Lost Her Voice Oreo's # PlayWithOreo 1. Subway's Sky Dining Subway's "Subway in the Sky" campaign was an extraordinary venture that revolutionized the dining experience. Taking the term "high above" to a new level, Subway transformed a massive 180-foot-long blimp into a spectacular floating restaurant. Guests were treated not only to the scenic city views but also to the delight of relishing Subway's renowned footlong sandwiches while soaring 1,000 feet above the ground. The concept was an audacious fusion of adventure and dining, creating an unforgettable experience that embodied Subway's daring and innovative brand spirit. With stops in major cities like Kansas, Atlanta, Orlando, and Miami, this high-flying campaign elevated not just the sandwiches but the brand's adventurous identity. Design rush covers this story in detail, visit spotlight to view. 2. Nike's Dream Crazier Nike's "Dream Crazier" campaign was a monumental tribute to the resilience and prowess of female athletes worldwide. The campaign was more than just an ad; it was a movement. Using powerful visuals and compelling narratives, Nike shattered stereotypes and celebrated the extraordinary achievements of women in sports. By showcasing the tenacity, determination, and unyielding spirit of female athletes, the campaign ignited inspiration and support on a global scale. Its impact resonated far beyond sport, urging society to acknowledge and empower women to dream crazier, play bolder, and achieve greater heights. 3. Burger King's Moldy Whopper Burger King's bold and daring campaign stirred conversations worldwide with its unconventional approach. The "Moldy Whopper" ad was a visual masterpiece showcasing the decay of a Whopper burger over time. However, the stunning yet somewhat unsettling imagery was intentionally used to drive a poignant message. The ad boldly communicated Burger King's commitment to serving fresh, natural ingredients by removing artificial preservatives. Although initially surprising, the ad generated buzz and sparked discussions about the importance of fresh, wholesome food choices in an industry often associated with artificiality. 4. Apple's Shot on iPhone Apple's "Shot on iPhone" campaign brilliantly leveraged user-generated content to showcase the remarkable camera capabilities of its iPhone. By featuring awe-inspiring photographs captured by everyday users, the campaign conveyed a compelling message – anyone, regardless of expertise, can capture breathtaking moments with the iPhone. It celebrated creativity in photography, inviting users to explore their artistic side and share their captivating stories through exceptional images taken on their iPhones. Also, check out highlights from the Apple Event in 2023! 5. P&G's "Thank You, Mom" P&G's heartwarming "Thank You, Mom" campaign tugged at heartstrings as it honored the unwavering support and sacrifices of mothers behind Olympic athletes' success stories. Through emotional storytelling, the ad captured the poignant moments, sacrifices, encouragement, and relentless dedication of mothers to their children's dreams. It resonated deeply, evoking universal emotions of gratitude and love for the tireless efforts and sacrifices made by mothers worldwide, positioning P&G as a brand that acknowledges and appreciates the pivotal role of mothers in shaping champions. 6. Budweiser's Wind Power Budweiser's campaign was a testament to the brand's commitment to sustainability and eco-conscious brewing practices. By featuring sprawling wind turbines amidst picturesque landscapes, Budweiser made a bold statement about its reliance on renewable energy in brewing processes. The campaign emphasized the brand's dedication to reducing its carbon footprint and fostering a more environmentally friendly approach to beer production. This visually compelling campaign aimed not just to promote a product but to champion a cause for a greener future. 7. IKEA's "Buy Back" IKEA's "Buy Back" campaign was a game-changer in the realm of sustainability and responsible consumerism. With the goal of reducing furniture waste, IKEA introduced a forward-thinking initiative encouraging customers to return old furniture for recycling and receive store credits. The campaign aligned perfectly with IKEA's sustainability goals, promoting the brand as a pioneer in fostering eco-friendly choices and driving home the message of reducing environmental impact through recycling and reusing. 8. Coca-Cola's Share a Coke Coca-Cola's "Share a Coke" campaign was a global phenomenon that revolutionized brand engagement and personalization in marketing. By replacing its logo with popular names on its bottles, Coca-Cola encouraged personal connections and social sharing. This ingenious campaign created a buzz, triggering a worldwide search for personalized bottles and generating a wave of user-generated content across social media platforms. It transformed a simple beverage into a personalized experience, fostering a sense of belonging and connection among consumers. 9. Amazon's Alexa Lost Her Voice Amazon's witty and engaging "Alexa Lost Her Voice" campaign showcased various celebrities stepping in as replacements for Alexa's voice. The lighthearted ad not only highlighted Alexa's versatility and capabilities but also entertained viewers with unexpected and humorous scenarios. By portraying Alexa as an integral part of people's lives and demonstrating its widespread popularity, the campaign aimed to reinforce Amazon's position as an innovative tech leader that understands and caters to consumer needs. 10. Oreo's # PlayWithOreo Oreo's "#PlayWithOreo" campaign was a delightful invitation to indulge in playful moments. Encouraging consumers to share their creative interactions with Oreo cookies, the campaign aimed to evoke nostalgic connections and foster engagement. Through a series of interactive challenges and prompts, Oreo invited consumers to explore their imaginative side, turning ordinary cookie-eating moments into memorable and fun experiences. Each of these campaigns left an indelible mark on audiences, resonating with their emotions and creating lasting impressions. They showcased the power of storytelling, creativity, and strategic marketing in not just selling products but fostering connections and shaping brand identities. Interested in launching a campaign of your own? Upsway Marketing offers campaign management across paid and organic social media, email, and Google ads.

  • Upsway Marketing: A Contender for Top Web Development Companies by DesignRush

    Upsway Marketing is a 2024 contender among the leading Design Rush-recognized web development companies due to our commitment to design-driven and research-driven solutions. Upsway Marketing has firmly established itself in the competitive web development industry with a client base spanning diverse industries such as media, travel, legal, technology, finance, market research, and healthcare. The company's approach revolves around creating functional websites and visually captivating and user-friendly platforms that resonate with modern audiences. One factor that separates Upsway Marketing is its mastery of Social Media Marketing Strategies. Upsway Marketing takes pride in not only full-service social media management but also in consulting and training its clients to utilize these social media channels effectively, ensuring they have complete control over their online content and engagement strategies. This commitment to empowering clients and delivering outstanding social media management services positions Upsway Marketing as a frontrunner in crafting impactful online brand strategies for small businesses and non-profits.

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