Upsway Featured in DesignRush Article, “How To Use AI To Build and Maintain a Solid Brand”

We’re honored to be featured in DesignRush’s recent article, "How To Use AI To Build and Maintain a Solid Brand."

In the piece, our Founder, Nick Fernandez, shares a key insight from our work with fast-scaling brands: while AI can enhance efficiency in branding, over-reliance on automation risks diluting emotional connection. He emphasizes the need to strike a balance — using AI as a tool for support, not a substitute for strategy or authenticity.

“AI should enhance, not replace, the human touch,” Nick notes. He also highlights the importance of ethical data use and emotionally resonant storytelling in an AI-driven era.

The article explores how tools like SparkToro, Crayon, Canva, and Midjourney are helping brands move faster and stay consistent — while cautioning against common missteps, like generic messaging or brand voice drift.

Read the full article to discover how companies are using AI to build stronger, smarter brands — and what to avoid as you scale: https://www.designrush.com/agency/branding/trends/how-to-use-ai-to-build-and-maintain-a-solid-brand