Audit your social media with these steps and start "spring cleaning."
Check if it's still relevant.
Check if your bio describes you/your business.
Check if call-to-actions, links, and highlights are up-to-date.
Check if your posts reflect what you/your business does.
Check if your posts are consistent.
Check if your content is goal-oriented.
Check if you have call-to-actions within posts.
Check if your brand colors, fonts, and aesthetics are consistent.
Check your response time on messages and comments.
Check if you engage with other accounts.
*If you're still stuck after this "spring cleaning," S.M.A.R.T. goals may be of value.*