To create a case study evaluating the effectiveness of Upsway Marketing's organic social media campaigns and management for Georgia FirstGen on Facebook and Instagram, we can analyze the provided data and highlight key metrics, percentages, and increases in engagement. Here are some important results from the case study:
Facebook Results
Facebook Page Likes:
Before: The number of likes ranged from 0 to 2, with a majority of days having 0 likes.
After: The number of likes remained mostly the same, with occasional increases of 1 or 2 likes.
Facebook Page Reach:
Before: The reach varied from as low as 0 to a maximum of 88.
After: The reach fluctuated significantly, with a maximum reach of 1,714.
Percentage Increase in Facebook Page Reach:
The maximum increase in reach after Upsway Marketing's involvement was approximately +1,687% compared to the before period.
Instagram Results
New Instagram Followers:
Before: The number of new followers ranged from 1 to 6.
After: The number of new followers remained consistent, with occasional increases.
Instagram Reach:
Before: The reach varied from as low as 5 to a maximum of 579.
After: The reach showed substantial growth, with a maximum reach of 1,412.
Percentage Increase in Instagram Reach:
The maximum increase in reach after Upsway Marketing's involvement was approximately +2,724% compared to the before period.
These results indicate that Upsway Marketing's organic social media campaigns and management had a significant impact on both the Facebook and Instagram performance of Georgia FirstGen. The case study demonstrates considerable increases in reach and engagement on both platforms, showcasing the effectiveness of Upsway Marketing's practices.