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  • Upsway Marketing Listed as a Top Clutch Agency for Website and Social Media

    Upsway Marketing is honored to be listed and reviewed on Clutch. This leading platform promotes firms that best fit the needs of businesses seeking development, design, marketing, advertising, business services, IT services, and more. From Our Clutch Profile The world continuously becomes digital-first, meaning small businesses are expected to maintain a solid social and online presence. However, most small businesses don't have the resources or a dedicated team to provide social media management or website development. Upsway Marketing LLC was founded during the summer of 2020 to provide small business owners with the needed marketing resources to exceed expectations. How We Operate We provide small businesses and startups with affordable, quality solutions. For website development, we have builds starting at $350 (plus hosting plans and domain costs without a surcharge). Our social media management services have straightforward setup fees per platform and fixed costs per post. We also offer content curation (graphic design, hashtag, and caption curating) at an hourly rate. What Makes Us Different Upsway Marketing prides itself in providing cost-effective, quality websites that can also be edited and monitored by its corresponding business owners and employees. We strive to simplify the web development process and uncomplicated abilities to make future edits. This provides small businesses with more autonomy and confidence to manage their company's online presence. Lastly, being a fully remote company allows us to service more businesses.

  • Upsway Marketing Ranked as Top Website Design Agency in Atlanta

    Upsway Marketing has recently been added to a list featuring the Top Web Design Agencies in Atlanta! Design Rush's expert analysis team seeks out digital agencies that offer all-encompassing marketing & website services, helping brands redefine their online image and market position. We are celebrating our 3rd year in business, and our experience speaks for itself. We always care for small businesses and startups, and we're honored to be recognized. Upsway Marketing serves clients weekly in various industries - politics, restaurants, health, religion, community, education, and non-profits. Upsway Marketing is a digital marketing agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Contact us today about our web services, social media management, and more!

  • What Is Backlinking and Why Is It Important?

    What is a backlink? Backlinks are essential to SEO. A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Why are backlinks important? Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to and surfacing on a SERP. So, earning these backlinks can positively affect a site's ranking position or search visibility. Earning and giving backlinks Earning backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building. Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether or not a link is followed (i.e., whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, but don't entirely discount the value of nofollow links. Even just being mentioned on high-quality websites can give your brand a boost. Just as some backlinks you earn are more valuable than others, links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, and so on), the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer. Competitive backlink research Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) of a competitor already ranking well for your target keywords, you can gain insight into the link building that may have helped them. Source: Moz

  • Upsway Marketing Ranked as Top Social Media Marketing Agency in Atlanta

    Upsway Marketing has recently been recognized as one of Atlanta's Top Social Media Marketing Agencies! Their expert analysis team seeks out digital agencies that offer all-encompassing marketing & website services, helping brands redefine their online image and market position. We are celebrating our 3rd year in business, and our experience speaks for itself. We always take care of small businesses and startups, and we're honored to be recognized. Upsway Marketing serves clients every week in various industries - politics, restaurants, health, religion, community, education, and non-profits. Upsway Marketing is a digital marketing agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Contact us today about our web services, social media management, and more!

  • Upsway Marketing Named Top Facebook Marketing Company

    DesignRush's expert analysts have researched the top Facebook marketing companies worldwide that can improve your rankings within the social platform, grow your audience and engagement, and improve organic and paid lead generation efforts. Upsway Marketing is fortunate to be ranked above the top listings and earn this achievement! View the DesignRush list of Top Facebook Marketing Companies. Learn more about our Facebook marketing through our social media services page or get a free quote today!

  • Upsway Marketing Ranks in Top Instagram Marketing Companies

    DesignRush's expert analysts have researched and ranked the top Instagram marketing companies that can help you create professionally designed grids, grow your audience with a combination of organic and paid strategies and improve audience engagement. Upsway Marketing proudly ranks highly on DesignRush's list of Instagram Marketing Companies! Learn more about our social media marketing services or get a free quote!

  • Upsway Marketing Ranks as Top Web Designer on UpCity

    The UpCity team has researched, compiled, and ranked the best United States web design companies. Upsway Marketing is fortunate to be included on their reputable list of web designers! Learn more about our web design services or get a free quote!

  • 7 Small Business Marketing Tips for 2022

    Branding, services, promotions, products, pricing, prints, blogs, advertising, research, and social media is marketing. Marketing is a concentrated effort to push your brand across various platforms to reach your ideal audience. With all the marketing options, it can be difficult for small businesses to know what to do. Here are seven simple steps to help you market your small business: 1. Get organized. Getting an organized plan is the first step in any marketing effort. Start with brainstorming, and create themes and action items. Create an elevator pitch: What can you tell people about your business, products, and services in 30 seconds or less that keeps them interested and wanting more? Get customer input early. Try hosting a soft opening or invitation-only event to get kinks worked out. 2. Get a website. In today's technology-based world, the first thing a potential customer or employee does is Google your business. You need a website to show authenticity and to offer information. Be sure your website is mobile-friendly and search engine optimized. 3. Leverage social media. Social media can be a powerful way to promote your business and reach your target audience through organic and paid methods. Here are 6 Proven Ways To Drive Sales With Social Media. 4. Set up and claim your business online. Information about your business will be on the internet. Search different browsers to see what information you see about your company and then claim or create a listing for your business. Wouldn't you rather proactively control what people read or see about your business when they Google it? 5. Use Google AdWords. AdWords are great for targeting specific geographic locations and give you the ability to control your budget. Try utilizing Google AdWords to target the types of products or services you offer specifically. Remember to focus on the quality of a few keywords instead of choosing too many. 6. Create local awareness and establish a network. Join chambers, business associations, community groups, etc. Give away promotional items with your business name, logo, and contact info. T-shirts are a great example of free walking advertisements for your business. Get your name out there while also being a good community steward (sponsor sporting or nonprofit events). 7. Offer coupons or free products/services. Create loyalty. A happy customer will come back and will refer their friends. Create a buzz with brand ambassadors. These can be family and friends who help promote your products or services. More than anything, focus on consistent, repetitive branding. Many marketing professionals believe in the "rule of seven," meaning people need to hear or see your message at least seven times before taking action. In today's world of constant connectivity, you must make sure you're seen and heard. Most people do not buy your product because they do not know about it yet. Connect with Upsway Marketing today to learn ways to reach your audience!

  • FlexClip Review - Your New Bestfriend for Video Making & Editing

    What Is FlexClip? FlexClip is an online video editor that fits new users to the game. This video editing software lets you create spectacular videos in a flash. With hundreds of video templates, motion presets, and an extensive stock footage library, FlexClip editor is all about effortless creativity. You don't have to be a pro to make slideshows, video essays, invitations, vlogs, ads, or promo videos. With FlexClip's features, you're good to go. To top it all, it's free video editing software. For this FlexClip review, we signed up for the Business Plan to test all its additional features. FlexClip Features FlexClip gives you the power to create, edit, convert, or compress videos in an instant. Here's what the program can do: Do you have zero video experience? user-friendly (1/6) Video Editing Tools The video editing software has multiple sections for specific editing purposes. FlexClip Video Maker If you visit the video maker on the website, you'll find a simple workspace where you can create a video from scratch or through templates. The workflow is called a storyboard, which uses linear video editing. You can import files from your computer, hard drive, or memory card. Alternatively, you can find content in FlexClip's impressive media library. The FlexClip video editing process is quick and straightforward. You can insert post-production elements like text, shapes, transition, and other special effects with simple drag-and-drop and one-click controls. Basic video manipulation is a breeze since you can easily adjust the speed, lighting, and orientation. Its slow-motion and flashforward controls are particularly impressive. Once finished, hit FlexClip export and download your rendered video within minutes. FlexClip Video Trimmer Using FlexClip, you can trim certain video parts by simply dragging your cursor. The software allows you to get creative by applying a jump cut, axial cut, cutaway, match cut, smash cut, parallel cut, or cross-cut. FlexClip Video Merger Merging videos has never been more accessible. You can upload all your videos or images at once, put them in a sequence, and voila! FlexClip Video Converter The video conversion isn't just about changing the file's format. When figuring out how to resize video on FlexClip or change its resolution, the FlexClip video enhancer is the solution. It allows you to select from custom sizes fit for smartphones, tablets, and computer screens, and you're able to customize them too. If you have a digital video or photo that's too big, you can also use this tool to decrease your video resolution. Although a bit limited, FlexClip features file compatibility for editing, converting, or compressing videos. You can upload and export various video and image file formats, including MP4, MOV, WAV, M4V, WEBM, JPEG, and PNG. (2/6) Royalty-Free Library Along with many other FlexClip reviews, I love the rich content library. If you lack footage for your project, fear not. FlexClip includes thousands of free videos, photos, and music you can add to your storyboard. They are all royalty-free, which allows you to use them for marketing and advertising video production without fear of copyright. FlexClip's dedicated music catalog also appeals to Youtubers, as it contains popular background music and gets updated frequently. (3/6) Screen and Voice Recorder The FlexClip Screen Recorder Tool is perfect for demonstrating new software or creating instructional videos. As the name suggests, it captures your screen activity and incorporates it as video content into your storyboard. Other FlexClip video maker reviews were accurate: they simultaneously work as an editor and recorder, allowing you to speak while filming or add voiceovers. (4/6) Motion Graphics If you want to add some flavor to your video using special effects, FlexClip's got you covered. Unlike non-linear editing systems, FlexClip lets you add video choreography in one click. FlexClip's motion effect presets and controls make it possible to include moving texts, shapes, and icons. The built-in transition effects are perfect for slideshows and video presentations. (5/6) Ease of Use This program makes video editing super simple, even for those new to it. I can attest to that, being a user with zero experience. Searching for videos is simple, as the content library is grouped into categories. The overall navigation is slick, intuitive, and modern. I didn't spend long locating the tools and controls, which were easy to get accustomed to. While the ready-made templates spared me the manual labor, I still found the "video from scratch" option attractive. (6/6) FlexClip Templates The video editor lets you choose from pre-made video sequences with instant videos and photos, text compositions, transitions, effects, and more. What makes the software so accessible? Two words: FlexClip templates. The templates are divided into different categories, including: Personal Videos Birthdays, weddings, baby showers, house parties... These life events can't go undocumented. If you're looking for a place to compile your pictures and clips into one fantastic video, FlexClip is the way to go. You can also use it for making video invitations and saving the dates. FlexClip templates also support travelogues, as it's a beautiful photo slideshow software. Business Video You can use this automatic video creator to create professional-looking pitches or video resumes. FlexClip's business templates are infused with relevant stock videos and easily modifiable transitions. Social Media Video If you're also a budding vlogger who has yet to enter the realm of Premiere Pro or Final Cut Pro, FlexClip works as a good YouTube clip creator. FlexClip's social media templates suit popular social networks like Facebook, Instagram, TikTok, and YouTube. Each category contains ready-made videos with the optimal size and settings to fit the feed of a particular social media app. The YouTube templates have music, transitions, and pop-up icons that most YouTubers use. You can even upload your video directly to YouTube with FlexClip's file-sharing options for web streaming. Tutorials These storyboards are made with digital on-screen graphics to enhance your video with text, images, and icons. FlexClip's How-To and Tutorial templates are ideal for creating educational content. All you have to do is insert your footage and change the template settings if necessary. Marketing Video Almost every FlexClip review agrees: FlexClip has excellent marketing and advertising video templates. After seeing it myself, I have to say it does live up to the expectations. FlexClip is the solution to any issues you may encounter while making campaigns, promos, or product launch videos. The templates are also great for freelancers and small business owners who want to engage potential customers. Other templates include Memorials, Music Videos, Humor/Memes, Intro/Outro, Slideshows, & more! FlexClip Pricing FlexClip Free vs. Paid This FlexClip review wouldn't be complete without comparing the free and paid version. As with all video editors, you unlock more features with a subscription. Before I start comparing the two, let's tackle some of their similarities. Both free and paid versions of FlexClip have: The same range of video templates The same tools and special effects controls Cloud-based editing Downloadable Windows desktop app for offline editing Both versions meet the standards of a functional video editor. But there are some limitations in the free version, which the paid plan compensates for: Video Output Quality FlexClip can only export 480p SD videos if you're using a free version. The paid version supports high-definition video, allowing you to download up to 1080p full-HD videos. Project Count The free FlexClip video editor can only hold up to 12 projects. The paid versions let you do more, with the most extensive plan offering up to 1000 projects per user. Stock Content Availability FlexClip is one of the few online editing programs with tons of stock videos, photos, and music stored within its system. Every FlexClip review agrees that this is one of its best features. However, the free version limits you to using only one stock video per project. Meanwhile, the highest subscription plan allows unlimited usage of all available content. Video Length Unlike other professional editing software, the free FlexClip editor has a video duration cap of up to one minute. At most, you can use it for producing ads, teasers, or invites. The paid version lets you make videos for up to 30 minutes if you need more. It's the ideal option if you're into short film editing or vlogging. Branding Does FlexClip have a watermark? No, both free and paid versions are free of a FlexClip watermark. However, the free one has a FlexClip intro, which you can't remove unless you upgrade to the paid version. Additionally, the subscription has a customizable watermark feature to place your logo or tagline. Final Notes Is FlexClip video editor any good? Just like other software, it has its highs and lows. Let's start with the downside. For an editing expert, FlexClip might be too simple. It lacks the depth of professional video editing programs like Adobe Premiere or After Effects. It's also unsuitable for full-length films or documentaries since it has a video duration limit. For rookie editors and freelancers, FlexClip is an excellent option. If you're on the hunt for basic editing programs, this is a much better choice than many other free video editors. You get more tools, easy templates, and a giant supply of royalty-free content.

  • Dashlane Review - An Easy & Secure Password Manager

    People spend an average of 12.6 minutes each week or 10.9 hours per year entering and/or resetting passwords. In other words, people spend on average 12 days and 1 hour of their lifetime. For what? Try Dashlane! It's a password manager that makes the internet easier by auto-filling your passwords, payments, and personal info. It makes logging in to websites, social media, and email accounts unbelievably easy. Dashlane makes the internet more accessible. Save all your passwords, fill forms fast, and keep your data accessible and safe. There's a reason 20,000+ businesses and 15+ million people worldwide trust Dashlane as the top password manager app. Our extension integrates seamlessly into your online routines by following along to save and fill in your passwords and personal information as you browse. And our web app gives you the full power of Dashlane, equipping you with the security and productivity tools you need, from secure password sharing to breach monitoring. Log in to all your accounts on all your devices. Store an unlimited number of passwords in your Vault Access your passwords and usernames wherever and whenever you need them Autofill the right username and password on all your accounts Sync your Dashlane data to every device automatically, even if your phone and computer run on different systems Create strong passwords and save new logins as you browse. Automatically save passwords, usernames, and personal info as you browse Create strong, unique passwords for each of your accounts with a built-in Password Generator Easily update and replace passwords whenever you reset them Autofill payments and personal info. Autofill your info, like name, address, email, and phone number Fill addresses, checkout fields, and other important forms with a click Keep important personal data, like IDs and social security numbers, at your fingertips Securely store payments such as credit card numbers and bank account info Get alerts of compromised credentials and update them with a click. Sign up for Dark Web Monitoring and receive personalized breach alerts Update compromised passwords and reset reused passwords with Dashlane's one-click Password Changer Check on your Password Health Score to see if any of your passwords are weak, reused, or compromised Purpose-built for privacy. Dashlane protects your passwords with the industry's strongest patented encryption methods We believe you should control your data. That's why we designed Dashlane's zero-knowledge security architecture so that we can't see the information you store in it—and we never sell it. Forget about forgetting your passwords. For more information on Dashlane, see our Privacy Policy ( and Terms of Service ( Sources: Password Statistic Dashlane - Password Manager - Chrome Web Store.

  • Social Media Spring Cleaning Tips for Small Businesses

    Audit your social media with these steps and start "spring cleaning." Bio: Check if it's still relevant. Check if your bio describes you/your business. Check if call-to-actions, links, and highlights are up-to-date. Content: Check if your posts reflect what you/your business does. Check if your posts are consistent. Check if your content is goal-oriented. Check if you have call-to-actions within posts. Branding: Check if your brand colors, fonts, and aesthetics are consistent. Responsiveness: Check your response time on messages and comments. Check if you engage with other accounts. *If you're still stuck after this "spring cleaning," S.M.A.R.T. goals may be of value.*

  • 6 Proven Ways to Drive Sales With Social Media in 2022

    Social media isn't just about brand awareness; it can drive sales for your business. Your social media has great potential for aiding business growth. 23% of participants said they use social media to learn about products and services. However, not every social media platform has the same audience. Investing in the proper channels is essential. Here are guidelines for getting revenue from social media. 1) Use The Social Channel That Your Followers Use Determine where your target customers spend their time online and use the same social channels. Concentrate on a few platforms rather than wasting resources building multiple accounts. Conduct a thorough analysis of your target demographic. Dig into the profiles of your current customers or find common characteristics of a target audience. Once you know who buys your products/services (or who you want to become a buyer), you should also know which platforms they use. A couple of tips to keep in mind: Most people use Facebook, but it has lost favor with the younger crowd (between ages 18 and 29). If you're skewing toward a millennial audience, you may want to focus your efforts on Instagram and Snapchat. Your target audience's age does not necessarily tell you about their buying trends. Make sure that whatever audience you've picked exhibits buying behavior in the channels they favor. Bottom line: Be present on social platforms where your target audience is present. You increase your chances of driving sales if you can reach your audience where they're present. 2) Create Great Content But Don't Make It Sound Salesy Or Pushy While prioritizing quality over quantity sounds obvious, digital marketers can still get it wrong. Social media users are savvy and mediocre content is less engaging. Spend time creating smaller batches of high-quality content. Share your content at a pace you and your prospects can handle. Remember, content shouldn't feel pushy or salesy. Social media platforms are not solely meant for buying and selling. “I encourage my clients not to focus so directly on sales when it comes to social unless they’re driving an ad campaign with revenue-driven objectives. That’s not the point of social media, although it does happen often because of the role social plays in the consideration process.” – Chelsea McDonald, Sr. Social Media Strategist at DEG Digital. Here are a few suggestions for posts that achieve a good balance between salesy and helpful: Create images inspired by real-life situations. Post pictures and videos that include tips for using your products. Share photos of prospects using or engaging with your products. 3) Make It Easy For People To Buy On Social Channels Pinterest's Buyable Pins In mid-2014, Pinterest introduced buyable pins. These are found in related pins, search results, and enterprise profiles. They allow customers to purchase products without leaving Pinterest, creating a frictionless shopping experience. Pinterest's Rich Pins There are four different types of rich pins: Article pins let customers save stories that they deem essential. Product pins include a specific product's location, availability, and pricing. App pins feature a one-click install button, letting prospects download your app without leaving Pinterest. Recipe pins feature serving size, ingredients, and cooking time. Shoppable Posts on Instagram Shoppable posts are a native integration that helps Instagram users tag products and purchase them instantly from their organic newsfeed. Shoppable Tags In Instagram Stories Shoppable Tags in Instagram Stories allow businesses to tag physical products/services. Users can view an item's description, price, and name when they click on it. 4) Using Instagram To Generate Leads Here's how to combine Instagram features with effective calls to action to generate leads for your business. Make Sure Your Instagram Profile Is Business-Ready And Properly Formatted. You must connect your profile bio to a lead-generating landing page to generate leads on Instagram. However, ensure your profile includes other significant components: Explain why visitors should pay attention to your business. Describe what you do and who you are. Ensure you upload a quality profile image. Most importantly, your bio must have a value-added proposition if an audience clicks on your link. It should have a CTA (call to action) as well. Include CTAs in Your Organic Posts Engaging content in your feed posts is also a great way to generate leads. To achieve lots of reach for a CTA feed post, encourage your active followers to share their Instagram stories. Share Instagram Stories To Generate Leads The Swipe-Up Link on Instagram Stories drives viewers to a certain link. This is a sure way to generate leads using IG Stories. You can also include a CTA in your story posts. 5) Use LinkedIn For Brand Awareness With LinkedIn, your business can establish strategic partnerships, generate leads and build awareness in the following ways: LinkedIn Groups One benefit of using LinkedIn is the capability to create a branded group. This group lets your business run a discussion board connected to your industry. It allows you to create a community around your expertise, service, or product. LinkedIn groups offer excellent visibility for a business because your logo will be visible on each member's profile. Group owners can post various media such as images and videos, and instant notifications allow real-time conversations to take place much easier. Currently, there are millions of LinkedIn groups. For yours to stand out, you must encourage your members to be active. For instance, let members post updates and articles so that other group members can benefit from them. LinkedIn Programmatic Display Ads With LinkedIn Display Ads, you can easily extend your current online display to LinkedIn. To do so, you can either buy display ads specifically via a private auction or add LinkedIn to your current programmatic buy. Display Ads show in the right column of the LinkedIn desktop. Some advantages to consider vs. other social media advertising platforms: LinkedIn only offers a single ad for every page The ad is placed above the fold and has more than 80 percent viewability! LinkedIn Sponsored InMail Sponsored InMail is great for delivering private messages to target audiences at scale. To raise brand awareness using LinkedIn Sponsored InMail, you must craft a great message. If you're not sure how to do this, keep in mind that you can always hire an experienced copywriter to assist you. Either way, note that Sponsored InMail is most effective for boosting brand awareness if used to share thought-leadership assets that add actual value to your customer. We recommend using a personalized message from a thought leader in your business or a relevant expert. 6) Paid Ads Posting frequently to social media and replying to comments alone is not enough to drive sales. The most suitable strategy for making the most of your social accounts is paid ads. While organic reach on social channels drops, paid media helps you reach and boost your audiences quickly. Every social media channel has advertising abilities. Facebook, for instance, features extensive targeting tools. This makes it easy for businesses to develop successful campaigns. Most importantly, the Facebook ads application lets businesses amplify posts to achieve any of these four objectives: Click-throughs Reach Impressions Engagement Thus, your results can be customized depending on your goals. Conclusion I have covered some of the most effective strategies for driving sales using social media channels (LinkedIn, Instagram, Facebook, etc.). These methods involve having an active presence where your prospects are, and creating educational, optimized content without focusing solely on sales. Further, the strategies involve: Simplifying the buying process. Using Instagram to generate leads. Using paid ads and LinkedIn for brand awareness. What are your thoughts? Sources: Effective Ways To Drive Sales With Social Media. How to optimize your social media strategy to increase sales. How To Increase Sales Through Social Media. Social Media Campaigns in Singapore: What Works - MediaOne. What are rich pins? + How to use them to maximise sales ....

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