Upsway Marketing managed to condense social media strategy into ten bullet points:
1) Set S.M.A.R.T. goals (Specific, Measureable, Attainable, Relevant, Time-bound).
2) Revisit and track business objectives, goals, and metrics.
3) Create target audience personas.
4) Spot threats and opportunities with competitive analysis.
5) Audit your current social media (what is and isn't working).
6) Decide which platforms are best for you.
7) Ask consumers/followers what they want/need.
8) Create a content calendar (when and where to post).
9) Determine content mix (80-20 rule or rule of thirds).
10) Evaluate, adjust, repeat.