In an article titled "SMB Email Marketing Goals And Challenges, With Tips From The Experts" published by DesignRush, UpCity's recent survey results are discussed. The survey involved 300 marketing professionals and aimed to understand how email marketing benefits small to medium-sized businesses (SMBs).
The survey revealed that email marketing remains an effective tool, with 75% of respondents considering it moderately or very effective. However, it also highlighted the challenges faced by SMBs in executing effective email marketing campaigns.
The article further explores the findings, discussing topics such as how often SMBs should send emails, their primary email marketing goals, and the challenges they encounter. It emphasizes the importance of finding the right email marketing tools or service providers and offers tips for addressing this challenge. The article also delves into strategies to improve customer engagement with emails, such as retargeting and transparent hyperlinking.
In summary, the article provides valuable insights into email marketing for SMBs, offering expert tips and strategies to help businesses succeed in this digital marketing domain
Upsway Marketing's Founder, Nick Fernandez, was specifically quoted in the article:
I encourage finding an email platform that supports retargeting. This will allow you to resend an email campaign only to those who have not opened it. This increases your open, reply, and click rates without spamming those who already opened.