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  • Writer's pictureUpsway Marketing

Upsway Marketing Quoted in Recent UpCity Post on "Influencer Marketing Tips For SMBs"

Updated: Sep 30, 2023

Upsway Marketing was quoted in UpCity's recent blog post titled "Influencer Marketing Tips For SMBs"! In summary, the article discusses influencer marketing tips for small and medium-sized businesses (SMBs) in the context of utilizing social media platforms like Facebook, TikTok, LinkedIn, and Instagram. It highlights the emergence of influencer marketing as a digital marketing strategy where brands partner with social media influencers to promote their products or services in exchange for compensation. The article explains that influencer marketing leverages the personal connection and trust influencers have with their engaged followers to enhance brand visibility and credibility.

Specifically, Nick Fernandez, the founder of Upsway Marketing, was interviewed and quoted:

“My top tip for small businesses new to influencer marketing is to carefully research and select influencers who align with your brand values and target audience. Authenticity and relevance are key. Collaborate with influencers who genuinely resonate with your product or service to maximize the impact of your influencer marketing efforts.”


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