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  • Writer's pictureUpsway Marketing

Upsway Marketing Founder Nick Fernandez, Interviewed by CanvasRebel

Updated: Sep 20, 2023

We're excited to share an interview with our founder, Nick Fernandez, featured by Canvas Rebel. Get a sneak peek into the journey of Upsway Marketing's inception and Nick's mission to help small businesses.

Read the Full Interview Here:

Nick Fernandez understands that finding the perfect name for a business can be a daunting task. However, the birth of "Upsway Marketing" was a unique blend of inspiration and serendipity. As the deadline approached to establish the business as an LLC during his college days, Nick was on a quest for a name that truly encapsulated their mission of nurturing business growth. While initially toying with "Driven Marketing Solutions" due to his passion for cars, he yearned for something shorter, more unique, and less literal. Then, during a late-night brainstorming session, he stumbled upon the word "Upsway." It instantly resonated with the concept of upward movement that businesses aspire to achieve.

"Upsway" turned out to be the missing puzzle piece. Its simplicity elegantly conveyed their purpose – elevating businesses to greater heights. The word itself, signifying a swing upward into the air, perfectly encapsulated their commitment to guiding businesses towards success. Choosing this name wasn't just a task; it became a symbol of their dedication to facilitating businesses on their upward journey.

Nick Fernandez's journey with Upsway Marketing started with a deep-rooted passion for supporting nonprofits and small businesses. Growing up in a family of small business owners, he keenly observed the challenges they faced. During the COVID-19 pandemic, he returned to his hometown, a place filled with small businesses, and witnessed their struggle to survive. This struggle was often attributed to a lack of digital presence and the absence of remote, pickup, or contactless services.

Curious about what held these small businesses back from establishing a stronger online presence, Nick embarked on a quest for answers. His investigations revealed two significant barriers: a lack of knowledge and limited resources, be it financial constraints or the inability to hire dedicated digital marketing experts.

Fueled by the inspiration to address these pressing needs and help small businesses navigate the complex world of digital marketing, Nick founded Upsway Marketing. The agency follows an educational approach and offers solutions tailored to smaller budgets. In essence, Upsway Marketing provides services in website development, social media management, and graphic design. To date, they have served over 50 clients across 12 industries, spanning 11 states and 3 countries.

Additionally, Nick Fernandez shares a significant source of inspiration in the form of a book that profoundly influenced his entrepreneurial journey. "The Ruthless Elimination of Hurry: How to Stay Emotionally Healthy and Spiritually Alive in the Chaos of the Modern World" played a pivotal role in his professional and personal growth. The book explores the subtle yet significant ways in which the fast-paced modern world affects not only personal well-being but also business health. Prioritizing emotional well-being and spiritual nourishment amid the hustle and bustle of entrepreneurship allowed Nick to make clearer decisions, build more authentic connections with clients and partners, and tackle challenges with a renewed sense of calm and purpose. This book's principles of slowing down, mindfulness, and intentional living have improved his ability to focus, innovate, and sustain his efforts, ensuring that his entrepreneurial journey is not just successful but also meaningful.

As for a valuable lesson learned along the way, Nick realized the importance of breaking away from the notion that success solely depends on constant work, from early morning to late at night. Recognizing that perpetual hustle and extended workdays don't always lead to increased productivity, he experienced frequent burnout and stress.

Embracing the wisdom from "The Ruthless Elimination of Hurry," Nick understood the significance of prioritizing mental well-being and incorporating breaks into his routine. This transformation challenged the belief that perpetual busyness equates to accomplishment. Though it was initially challenging for him as an entrepreneur to intentionally take breaks throughout the day, it ultimately reduced stress and burnout levels.

Now, with Upsway Marketing, Nick Fernandez is on a mission to guide small businesses toward digital success, armed with valuable lessons, a commitment to well-being, and a unique name that symbolizes growth.

For the full interview and more insights, read the article here:


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