DesignRush recently released their new social media strategy guide that compiled advice from experts in the digital marketing industry. Nick Fernandez was specifically interviewed to speak on authenticity in social media.
Nick Fernandez, Founder of Upsway Marketing
"A successful social media strategy hinges on authenticity. It means being genuine, avoiding stock photos, and steering clear of generic templates. We tailor our client's plan to their unique brand identity and target audience, using actionable insights to fine-tune our approach. Remember, what truly engages your audience is a unique, specific message that captures your brand's essence."