Berry-minted Entrepreneur Grows Business While Tackling MBA

An article published by Berry College on Upsway Marketing's founder Nick Fernandez.

Upsway Marketing, a dynamic small business specializing in website and social media management services, has been prominently featured by Berry College as a shining example of entrepreneurial success. The story of Upsway Marketing's growth and achievements, driven by founder Nick Fernandez, underscores the impact of the College's entrepreneurship program and its commitment to fostering student-driven innovation.

In the midst of the COVID-19 pandemic, Nick Fernandez, a psychology major, recognized the crucial role that a strong digital presence played in the survival and success of businesses. With a determination to help small businesses navigate these challenging times, he founded Upsway Marketing LLC.

Fernandez's entrepreneurial journey received a significant boost from Berry College's entrepreneurship program, where he sought guidance from Professor Paula Englis and Kevin Renshler, Director of the Center for Student Enterprises and Entrepreneurship Development. He credits this experience as a pivotal turning point in transforming his summer idea into a thriving business.

Upsway Marketing further solidified its standing through various avenues of funding facilitated by Berry College. This included support from the Center for Student Enterprises and Entrepreneurship Development, as well as placing in the services category at the prestigious PITCH Competition.

Upsway Marketing's success story reflects the steadfast commitment of Berry College to nurturing innovative thinking among its students. Michael McElveen, Assistant Dean of Student Wellness, who mentored Nick Fernandez, commented on Nick's exceptional qualities, including his strong work ethic, innovative problem-solving skills, and his collaborative approach.

This recognition serves as a testament to Berry College's dedication to fostering entrepreneurship and supporting students in translating their ideas into thriving businesses. It highlights the impact of the institution's programs and mentorship in shaping the future of aspiring entrepreneurs.

Nick Fernandez enjoys balancing his life as a learner (formerly at Berry College and currently at American University's MBA program) while growing his company, Upsway Marketing.

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