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  • Writer's pictureUpsway Marketing

The Best Free Tools for Non-Profits to Boost Online Donations

Updated: Jul 26, 2023

Online donations have become crucial for non-profit organizations to sustain their mission and drive impact. Fortunately, several free tools are available to streamline the process of collecting online donations, making it easier for non-profits to engage donors and reach their fundraising goals. In this blog post, we will explore the top free tools for online donations and provide step-by-step guidance on how to get started with each of them. Additionally, we will discuss effective strategies to promote your online donation link, ensuring maximum visibility and engagement.

The Best Free Tools for Online Donations

  • Pros: Easy setup process, widely recognized and trusted, supports multiple currencies.

  • Cons: Transaction fees for certain currencies and non-profit verification are required for enhanced features. Getting Started:

  • Create a PayPal Business account, set up a donation button, and embed it on your website or share the link directly.

  • Pros: User-friendly interface, recurring donation options, supports multiple payment gateways.

  • Cons: Transaction fees for certain features requires a verified non-profit status for enhanced options.

  • Getting Started: Sign up for a Donorbox account, customize your donation form, and embed it on your website or share the donation link.

  • Pros: Offers a variety of fundraising options beyond traditional donations, such as crowdfunding, charity registries, and merchandise sales. Provides a platform for individuals and organizations to collaborate on social impact projects. User-friendly interface and customizable fundraising pages.

  • Cons: Transaction fees and platform fees apply. Limited to specific types of charitable projects.

  • Getting Started: Visit the BetterWorld website and create an account. Set up your fundraising campaign, customize the page with images and compelling storytelling, and share the campaign link with your supporters through social media, email, or your organization's website.

Promoting Your Online Donation Link

Linking it to Your Website:

  • Place a prominent "Donate" button or link on your website's homepage and key landing pages.

  • Create a dedicated "Donate Now" page with compelling content and visuals to encourage donations.

  • Incorporate storytelling to showcase the impact of donations and inspire potential donors.

Social Media Promotion:

  • Share donation appeals on your organization's social media channels, highlighting the importance of the cause.

  • Create custom buttons or widgets on social media profiles, leading users directly to the donation page.

  • Regularly engage with your audience, promptly respond to comments and messages, and express gratitude for donations.

QR Code Integration:

  • Generate a QR code linked to your online donation page.

  • Print and display the QR code on physical materials such as brochures, flyers, and event banners.

  • Encourage supporters to scan the code using their smartphones for quick and convenient donations.

Email Campaigns:

  • Create compelling email newsletters and appeals showcasing the impact of donations.

  • Include a clear call-to-action (CTA) with a direct link to the online donation page.

  • Personalize emails and segment your donor list for more targeted communication.

Conclusion: Harnessing the power of free online donation tools can significantly enhance a non-profit organization's fundraising efforts. By utilizing platforms like PayPal Donations, Google Forms, Donorbox, and GiveWP, non-profits can streamline the donation process and engage donors more effectively. Remember to promote your online donation link through various channels such as your website, social media, QR codes, and email campaigns to maximize visibility and inspire generosity. With these tools and promotional strategies in place, your non-profit can take significant strides toward achieving its fundraising goals and creating a lasting impact.


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