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  • How To Make Your Goals S.M.A.R.T.

    Specific: create clear goals that you can focus your efforts toward. Example questions: "Why is this important? What's being accomplished? Who is involved? Resources needed?" Basically, answering who/what/when/where/why is the first step. Real-life example: "I want Upsway Marketing to be a significant provider for marketing news and consultation." Measurable: establish ways to track progress. Example questions: "How much/many? How will I see my progress?" Real-life example: "I'm working to have at least 2,500 unique visitors to the website by the end of the month. I will use the website analytics to track progress." Achievable: assess the goal for its attainability. Example questions: "Do I have constraints? Is this goal realistic?" Real-life example: "I believe I have the time and resources to gain a larger website following." Relevant: ensure your goals align with the goals of your business/self. Example questions: "Is this worth my time/resources? Is this the right time/place? Am I the right person? Real-life example: "I've audited Upsway Marketing's competitors and believe I can offer differentiated and valuable services." Timely: create a timeline for achieving your goal(s). Example questions: "What can I do today/in a month/in a year from now?" Real-life example: "By the end of each week I would like Upsway Marketing to see an increase of 15% traffic to the website."

  • The World’s Simplest Social Media Marketing Strategy for Small Businesses

    Upsway Marketing managed to condense social media strategy into ten bullet points: 1) Set S.M.A.R.T. goals (Specific, Measureable, Attainable, Relevant, Time-bound). 2) Revisit and track business objectives, goals, and metrics. 3) Create target audience personas. 4) Spot threats and opportunities with competitive analysis. 5) Audit your current social media (what is and isn't working). 6) Decide which platforms are best for you. 7) Ask consumers/followers what they want/need. 8) Create a content calendar (when and where to post). 9) Determine content mix (80-20 rule or rule of thirds). 10) Evaluate, adjust, repeat.

  • Three Subscriptions That Pay off for Small Business Marketing in 2022

    Upsway Marketing is all for cost-effectiveness and free trials. However, three subscriptions have been worth the bang for our buck. 1) Canva Pro Canva Pro helps small business owners and marketers to: Create presentations for workshops Record a presentation for a video tutorial Create blog post graphics Design social media posts using thousands of templates Make business cards, postcards, and other collateral for your small business Print on demand — amazing quality on print jobs from posters to business cards Upload your own photos and save them in folders Use hundred of thousands of photos included in the Canva Pro plan Upload your custom brand fonts and use them in all your designs Make videos and GIFs Develop custom reports with graphics and charts With Canva Premium, you can make high-quality videos without being a professional video editor. The simple drag-and-drop tool lets you make compelling short videos in minutes using Canva’s library of pre-made templates. You’ll find it easy (and fun) — to make videos every day. 2) Grammarly Premium Grammarly Premium helps small business owners and marketers with: Spelling, Grammar, & Punctuation Clarity-focused sentence rewrites Tone adjustments Inclusive language Word choice Formality level Fluency Additional advanced suggestions Grammarly Premium is a paid upgrade that offers over 400 types of checks and features, checks for grammatical errors, provides vocabulary enhancement suggestions, detects plagiarism, and provides citation suggestions. While the free version of Grammarly allows you to access some of the features we have to offer, Grammarly Premium is the ultimate tool to ensure that everything you write on the web is captivating, precise, and easy to read. 3) Wix Premium Wix Premium plans offer many benefits for small business owners and marketers: Removing Wix ads Connecting a personal domain to your site Premium support Additional storage Extra bandwidth The Wix Premium plans are divided into Website plans and Business & eCommerce plans. Website plans have all the features you need to get your Wix site up and running. Business and eCommerce plans have additional features which allow you to accept payments through your site, view detailed Analytics, gain Ad vouchers, and other advanced Wix Business applications. Sources: Everything You Need To Know About Canva Pro. https://pegfitzpatrick.com/everything-you-need-to-know-about-canva-for-work/ Grammarly Premium Cookies – Mikado Wings Blog. https://blog.mikadowings.com/grammarly-premium-cookies/ Wix Premium Plan Pro, 02-2022 - CouponsGoods. https://www.couponsgoods.com/wix-premium-plan-pro

  • How Defining Buyer Personas Can Improve Your Digital Strategy

    Fundamentally, buyer personas should be a tool that brings insights into why and how customers buy products or services. “72% of respondents stated they were using buyer personas for content marketing and messaging. 45% stated they used it to assess market challenges and problems, as well as to address overall marketing strategy”. “Consumer Think” noted that they saw a close correlation between the effectiveness of the buyer personas and the business goals. Buyer Persona Template 1. Demographic data Search your customer database, read conversations from the support team, and choose a real name for your persona with a real problem or need. Check the demographics at a micro-level. Complete the first section of the Buyer Persona Template with: Name Segment or industry Title or function Years in Job Reports to Age Education Type of persona: Buyer or User How does the demographic data help you with your digital strategy? Describing your buyer persona at a micro-level gives you a better perspective for targeting campaigns and writing positioning messages. 2. Situation Continue your Buyer Persona Template with: A typical day in the life of your buyer persona This step helps you understand your customers’ worlds, what their unmet needs are, their problems, concerns, and joys. Understanding their daily lives and aspirations shapes your digital strategy and gives you a competitive advantage. Social media is a goldmine. You can easily track and get insights about your potential customers, the buying process, their interests, their feedback on your products or competitors, and what they like or don’t like. A typical interaction with your product Understand the real problems for your customers, when they occur in their daily lives, and why they appear. Understanding the reason why people have these needs helps you target better and tweak your positioning. These two steps guide your marketing messages and give insights about: The tone of voice you should use in communication What photos you should use in your digital campaigns What colors you should use in your social media messages Where you should first invest your marketing budget What other products your buyer personas are using, and how they communicate 3. What the buyer persona reads and how the buyer persona is rewarded Complete your buyer persona template with what they read online and offline. Also include how they are motivated at work: compensation, bonus, commission, or other forms of recognition. Final thoughts Marketing in a digital world is always a challenge. Online marketing moves at the speed of light, and we should always be packed with the best tools and instruments for maximizing the ROI and improving the digital strategy. Building a customer persona can be a strong first step.

  • Upsway Marketing Ranks in Top Twitter Marketing Companies

    DesignRush's expert analysts selected the top-tier local and global Twitter marketing agencies that excel in promoting your business, products, and services on the social media platform, Twitter. Upsway Marketing proudly ranks highly on DesignRush's list of Twitter Marketing Companies! Learn more about our social media marketing services or get a free quote!

  • Upsway Marketing: A Contender for Best Branding Agencies by DesignRush

    Upsway Marketing is making waves in the competitive branding industry with its unwavering commitment to design-driven solutions. Catering to clients across diverse sectors, including media, travel, legal, technology, finance, market research, and healthcare, Upsway Marketing has firmly established itself as a go-to choice for businesses seeking exceptional branding services. The company's approach goes beyond creating functional websites; it focuses on crafting visually captivating and user-friendly platforms that resonate with modern audiences. By combining design prowess with a deep understanding of client's needs, Upsway Marketing is setting new standards in the world of branding. Check out DesignRush's blog on branding, full link: https://www.designrush.com/agency/digital-marketing/trends/agency-partnership

  • Upsway Marketing: A Contender for Best Branding Agencies by DesignRush

    Upsway Marketing has quickly risen to prominence as a strong contender for the title of one of the best branding agencies, as recognized by DesignRush. With a reputation for innovation and a passion for crafting unique brand identities, Upsway Marketing has earned this distinction through their exceptional work in the realm of branding and marketing. Their approach is marked by a deep understanding of the ever-evolving digital landscape and an unwavering commitment to delivering creative solutions that resonate with clients and their target audiences. The team at Upsway Marketing brings together a wealth of experience and a diverse set of skills, making them a reliable partner for businesses seeking to establish or revamp their brand presence. Their ability to collaborate closely with clients and tailor branding strategies to specific business needs sets them apart. As a recognized contender for the title of the best branding agency by DesignRush, Upsway Marketing's dedication to excellence and innovation positions them as a prominent player in the competitive world of branding and design.

  • Upsway Marketing: A Contender for Best Social Media Marketing Agencies by DesignRush

    Upsway Marketing, a growing name in digital marketing for Atlanta, GA, has been acknowledged as a top contender for the title of "Best Social Media Marketing Agency" by Design Rush. This recognition underscores Upsway Marketing's unwavering commitment to empowering small businesses and nonprofits. Upsway Marketing boosts brand visibility and attracts more clients by utilizing cutting-edge social media management tools. In line with this recognition, Upsway Marketing wants to share a helpful blog by Design Rush that teaches small businesses how powerful social media management is. Check out: "How To Boost Your Brand Awareness And Improve Client Acquisition With A Social Management Tool"

  • Upsway Definition in American English

    upsway (ʌpˈsweɪ) vb (tr) The word "upsway" is a verb that means to sway or swing upwards in the air. It is a relatively rare word and is not listed in all dictionaries. However, it can be found in some dictionaries, such as the Collins English Dictionary and the Free Dictionary. Contributor's Note: Upsway Marketing chose "upsway" for its brand name to describe the reach and incrementality we strive to provie small businesses through digital marketing. Learn more about our service: Website Design & Development, Social Media Management, & Graphic Design.

  • Upsway Marketing: A Contender for Top Design Agencies by Design Rush

    In recent years, the design industry has witnessed a significant surge in the number of design agencies vying for recognition and success. Amid this dynamic landscape, Upsway Marketing has emerged as a standout player, carving a distinct niche for itself in the highly competitive market. This achievement has not gone unnoticed, as Upsway Marketing proudly secured its place among the elite in the industry, earning a coveted spot on Design Rush's prestigious list of Top Design Agencies. This accomplishment speaks volumes about Upsway Marketing's dedication, creativity, and commitment to delivering top-notch design solutions that captivate audiences and drive results. As a key player in the design realm, Upsway Marketing continues to set new standards of excellence, demonstrating their prowess in crafting innovative, visually striking, and impactful designs that resonate with clients and consumers alike. With this remarkable achievement, Upsway Marketing stands as a testament to the remarkable potential within the design industry and serves as an inspiration to aspiring design agencies seeking to make their mark in this ever-evolving field. Learn more about Design Rush and their new blog post about design.

  • Upsway Marketing: A Contender for Atlanta's Top 30 Social Media Marketing Agencies by DesignRush

    Atlanta, Georgia, a hub of innovation, witnesses the surge of social media marketing agencies. Upsway Marketing, in particular, ascends as a key player, clinching a spot in Design Rush's Top Social Media Marketing Agencies in Atlanta. Navigating Atlanta's Social Media Marketing Arena Atlanta's dynamic business landscape demands robust social media strategies. DesignRush steps in as the compass, guiding brands towards agencies that excel. Among them, Upsway Marketing shines for its commitment to excellence and fresh approaches. Upsway's success hinges on its fusion of creativity, data insights, and a client-centric ethos. Armed with an adept team, the agency deciphers platform algorithms, curating campaigns optimized for impact. This customized approach resonates with audiences and cultivates genuine engagement. Leveraging DesignRush's Practical Filter DesignRush streamlines the selection process through its practical filter, simplifying decision-making. Portfolios, client feedback, and team proficiency—all synthesized for informed choices. A boon for businesses, minimizing the ordeal of agency selection. Upsway's Promising Trajectory Securing a spot among Atlanta's top 30 social media marketing agencies substantiates Upsway's potential. Rooted in innovation and client satisfaction, Upsway's ascent appears unwavering. An exemplar for agencies aiming high.

  • Upsway Marketing: A Contender for Top Web Design Companies in Georgia

    Upsway Marketing is a standout choice in the web design landscape of Georgia, demonstrating unwavering dedication to design-focused solutions. Upsway Marketing has solidified its position in the highly competitive web development sector by catering to a diverse client base across media, travel, legal, technology, finance, market research, and healthcare industries. The company's approach revolves around crafting visually captivating and user-friendly websites, elevating the online presence for modern audiences. A key differentiator for Upsway Marketing is its expertise in web development specifically tailored to Georgia's business landscape. The company excels in creating websites that perfectly align with the unique needs of Georgia-based businesses, considering local market dynamics and consumer preferences. For more insights on cutting-edge web design strategies and trends, explore DesignRush's latest article on web design, providing valuable knowledge to help businesses succeed in the digital realm. Discover the latest innovations and expert tips to enhance your online presence.

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