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  • 5 Marketing Tips for Small Businesses

    Getting Started Marketing your small business to increase visibility and reach potential customers is essential. Marketing can help you create brand awareness, build customer relationships, promote your products or services, and attract new customers. Effective marketing can help you stay competitive, increase sales, and create a successful and profitable business. 1) Utilize social media platforms like Facebook, Twitter, and Instagram to market your business. Create content that is engaging and relevant to your target audience. Social media is a powerful tool for businesses to engage customers and increase brand awareness. To maximize the impact of your social media marketing, it's essential to create content that resonates with your target audience. Consider what content your target demographic would enjoy and find useful, such as educational articles, product tips, or how-to videos. Additionally, post regularly, respond to comments and messages, and use hashtags to get more visibility on platforms like Twitter and Instagram. With these strategies, you can reach a wider audience and help your business to grow. 2) Develop a strong brand identity and ensure consistency across all marketing materials. Developing a strong brand identity is important to establishing a successful business. It's essential to ensure that your brand identity is consistent across all marketing materials, as this will help create a strong, unified brand and help build trust with customers. To do this, you should focus on creating a consistent color scheme and logo and using a consistent font and style in your marketing materials. Additionally, make sure that your messaging is consistent across all channels, and that you are using the same tone and language in all of your marketing materials. Following these steps ensures that your brand identity is consistent and recognizable across all your marketing materials. 3) Take advantage of email marketing and use it to keep in touch with customers and potential leads. Email marketing is a great way to stay connected with your existing customers and potential leads. You can use email to keep people up-to-date on new products and services, share helpful resources and information, and provide special offers and discounts. By taking the time to craft personalized emails that are tailored to each customer's needs, you can create more meaningful connections and build customer loyalty. Additionally, email marketing can be a cost-effective way to reach a wide audience, making it a smart choice for any business. 4) Leverage SEO techniques to help optimize your website and make it more visible to potential customers. SEO (Search Engine Optimization) is a powerful tool for helping to optimize your website and make it more visible to potential customers. To start, you should focus on keyword research and use relevant terms throughout your website content. Additionally, you should ensure your website is well-structured and organized, as this can help search engines find and index your content more easily. It would be best if you also built backlinks to your website, as this can help increase visibility and improve its ranking in search engine results. Finally, you should consider using on-page SEO techniques such as meta descriptions and image alt tags to improve your website's visibility further. 5) Network with other small businesses and build customer relationships to help promote your business. Networking with other small businesses is an excellent way to promote your business. It allows you to build relationships with customers and other entrepreneurs, share ideas and resources, and develop a mutual support network. Try joining a local business association or small business networking group. You can also use online tools like LinkedIn and social media platforms to connect with potential customers and other small business owners. As you build, focus on how you can add value to the lives of your customers and other entrepreneurs. You can create long-lasting relationships that will help your business grow through meaningful conversations and quality interactions. Conclusion If you're interested in learning more about marketing, our blog is a great resource! We have plenty of helpful content that can help you grow your business. And if you need any help with marketing, please don't hesitate to get in touch with us. We'd love to help you get the most out of your marketing efforts.

  • Upsway Marketing Named Top Automotive Web Design Company

    "Our [DesignRush's] expert analysts identified the leading automotive web design agencies that help brands create and grow brands that build trust and loyalty among audiences." In January 2023, DesignRush announced Upsway Marketing as a top automotive website design company! Our high ranking aligns with our mission to be an affordable digital marketing agency that doesn't sacrifice quality. Upsway Marketing's most recent automotive website design is for Story Cars (www.story-cars.com), a leading automotive publisher with 250k+ cumulative social media followers. This immense sight is complete with Google AdSense for revenue, a member's page, a store for merch and magazines, and over 2,000+ car blog posts! Upsway Marketing was founded by Nick Fernandez, then a junior at Berry College. During the remainder of college, he balanced classes and jobs with a newly-found passion for building digital presences for small businesses and startups. Upsway Marketing has served 30+ current clients across 12 industries. One industry is automotive! Our success is measured by the success of our clients, who have proven heightened reach and higher sales. We're honored for the recognition and look forward to serving more clients throughout this new year in Atlanta, GA, and across the United States!

  • Upsway Marketing Named Top Branding Agency in Georgia

    "Our [DesignRush's] expert analysts identified the leading branding agencies in Georgia that help brands create and grow brands that build trust and loyalty among audiences." In January 2023, DesignRush announced Upsway Marketing as a top branding company in Georgia! Against 100+ other listings, our team ranked #6 in positive feedback and #1 in affordability. These rankings align with our mission to be an affordable digital marketing agency that doesn't sacrifice quality in the process. Here are Upsway Marketing's three most recent branding initiatives: Upsway Marketing was founded by Nick Fernandez, then a junior at Berry College. During the remainder of college, he balanced classes and jobs with a newly found passion for building digital presences for small businesses and startups. To date, Upsway Marketing has served 30+ current clients across 12 industries. Our success is measured by the success of our clients, who have proven heightened reach and higher sales. We're honored for the recognition and look forward to serving more clients throughout this new year in Georgia and across the United States!

  • Upsway Marketing Ranks in Top 20 Creative Agencies in Atlanta, GA

    "A leading creative agency demonstrates exceptional talent and expertise in marketing and advertising. The best creative marketing agencies keep abreast of the latest marketing trends and technologies and come up with fresh, effective ideas for marketing campaigns." In January 2023, DesignRush announced Upsway Marketing as a top creative agency in Atlanta, GA! Against the 19 other listings, our team ranked #2 in positive feedback and #1 in affordability. These rankings align with our mission to be an affordable digital marketing agency that doesn't sacrifice quality in the process. Upsway Marketing was founded by Nick Fernandez, then a junior at Berry College. During the remainder of college, he balanced classes and jobs with a newly found passion for building digital presences for small businesses and startups. To date, Upsway Marketing serves 30+ current clients across 12 industries. Our success is measured by the success of our clients, who have proven heightened reach and higher sales. We're honored for the recognition and look forward to serving more clients throughout this new year in Atlanta, GA, and across the United States!

  • 7 Helpful Tips for Your 2023 Small Business Marketing Strategy

    Consider your 2023 small business marketing without relying on the same assumptions and expectations as 2022 or previous years. Doing the same thing may only yield the same results. 1. Reevaluate Your Market and Target Customer Chances are you're operating on assumptions about your customer persona. You have enough data from 2022 to evaluate those assumptions and determine if you're targeting the right market and customer. How large is your market? What are the demographics of your ideal customer? Has your ideal customer changed this year? What do the opportunities look like in 2023? These are all questions you should ask yourself. 2. Create a Content and SEO Plan Do you have a blog on your business website? And if you do, are you just writing 'whatever you feel like? You can do better than that in 2023, so now is the time to start thinking about your content marketing and SEO plan. If you've followed the above step, you've now defined your niche target customer. So, what do they want to read about? What questions do they have about your business or industry? What sort of topics will bring them to your website? As you think about content ideas, conduct SEO research, so you choose keywords that will get your articles found in the right searches. By thinking about this in advance, you can plan your 2023 content calendar, so you know what you'll write about and what keywords you'll target. 3. Optimize Your Social Media Marketing What's your 2023 small business marketing plan without social media? You need to claim your social media presence regardless of your business or industry. The big question is which platforms? When trying to figure out where to be, ask yourself—where are my niche target customers? Choose one or two of their favorite platforms, and develop a plan for consistent posting in the new year. However, remember to be thoughtful with social media and not just add to the noise. Do it to build relationships and grow sales. 4. Improve Your Email Marketing Efforts Email marketing should be a tool in every small business's toolkit. "But I don't have an email list." Fair enough but you can grow one, starting today. It doesn't take long to create a great lead magnet. All you need to do is figure out what you can offer so valuable that prospects are willing to give up their email address to obtain it. 5. Consider Paid Advertising Paid advertising is complex. Creating a strategy and setting up an ad can be daunting to a small business owner who is already doing everything else. There is a reason why online ads are still so popular. Search ads allow your site to be displayed in searches above the organic results. Social media ads enable your business posts to pop up in feeds as prospects are scrolling. With retargeting ads, you can target users who previously checked out your website but didn't convert. All of these are ways paid advertising can generate more leads for your small business in 2023. 6. Explore Influencer Marketing Micro-influencers are perfect for small businesses and can be a viable part of your 2023 small business marketing strategy. A micro-influencer is someone with a following of between 1K and 100K people on a social media site. Magic can happen when you connect with an influencer who posts about a subject related to your business and has a connection with your niche target customers. 7. Mobile Marketing Opportunities Finally, consider boosting the amount of mobile marketing you do. Research has found that 77 percent of Americans own a smartphone, and 79 percent have made a purchase using their mobile device. Mobile marketing can take many forms. Perhaps 2023 is the year you come out with your app? Or maybe you will explore text or instant messenger marketing? Or perhaps you'll focus on customizing the mobile experience on your website? The possibilities are endless, so choose a strategy and go after it. Final Thoughts Doing the same marketing year to year limits your possibilities for reach, making new relationships, and ultimately hinders sales. By thinking outside of the box, reevaluating your target audience, planning your social media, upping SEO and other web efforts, or even taking on paid ads, influencer marketing, and email marketing - you can better position your small business for success.

  • Upsway Marketing Named Top Branding Agency by DesignRush

    Upsway Marketing has recently been recognized among the Top Ranked Branding Agencies by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. The online platform sifts through and evaluates hundreds to thousands of agencies and works to aid brands in finding the best outcomes for any and all of their needs. DesignRush uses its platform and listing to enable users to explore partners that best suit their needs. Users can look among the many clients, portfolios, reviews, and more to know what will be their best match. After evaluating and analyzing Upsway Marketing's performance among some of the most distinguished brands in the US, DesignRush awarded our team as a reputable branding and rebranding company. While on the topic of branding and rebranding, here are the three most recent branding projects Upsway Marketing did for Villas Pro Paint, Sensate Touch, and Medical Revenue Cycle Specialists.

  • How To Add or Claim Your Small Business Profile on Google

    With Google Business Profile, small business owners can: Create or get access to a Business Profile on Google Add and manage how your business information shows up across Google To ensure your business is eligible to show up on Google, verify your Business Profile. If you have questions about profile verification, visit the Business Profile community. Tip: If you would like to receive one-on-one guidance and tailored recommendations about your profile, consider learning about our social media services and getting a free quote! From Your Desktop Add your business through Google Maps. 1. On your computer, sign in to Google Maps. 2. You can add your business in 3 ways: Enter your address in the search bar. On the left, in the Business Profile, click Add your business. Right-click anywhere on the map. Then, click Add your business. In the top left, click Menu > Add your business. 3. Follow the on-screen instructions to finish signing up for your Business Profile. Claim your business through Google Maps 1. On your computer, open Google Maps. 2. In the search bar, enter the business name. 3. Click the business name and choose the correct one. 4. Click Claim this business > Manage now. To choose a different business, click I own or manage another business. 5. Select a verification option, and follow the on-screen steps. From An Android Add your business through Google Maps 1. Open the Google Maps app on your Android phone or tablet. 2. Search for your business and choose the correct one. 3. Scroll down and tap Claim this business. Claim your business through Google Maps 1. Open the Google Maps app on your Android phone or tablet. 2. In the search bar, enter the business name and choose the correct one. 3. In the Business Profile, tap Claim this business > I own or manage this business. To choose a different business, tap I own or manage another business. 4. Select a verification option, and follow the on-screen steps. From An iOS Device Add your business through Google Maps 1. On your iPhone or iPad, open the Google Maps app. 2. Search for your business and choose the correct one. 3. Scroll down > tap Claim this business. Claim your business through Google Maps 1. On your iPhone or iPad, open the Google Maps app. 2. In the search bar, enter the business name and choose the correct one. 3, Tap Claim this business > I own or manage this business. To choose a different business, tap I own or manage another business. 4. Select a verification option, and follow the on-screen steps.

  • Upsway Marketing Featured in Shoutout Atlanta

    In this interview, Nick Fernandez shares his journey of founding Upsway Marketing, a digital marketing agency. He noticed the struggles faced by small businesses in establishing and maintaining their online presence, particularly during the COVID-19 pandemic. Inspired by this, he developed a remote business model specializing in graphics, website development, and social media management, gradually expanding his clientele and services. Nick Fernandez's journey led to the formation of Upsway Marketing as an official LLC, gaining recognition and awards for its innovative marketing solutions aimed at assisting startups and small businesses. Read the full article: https://shoutoutatlanta.com/meet-nick-fernandez-founder/

  • 20 Free Advertising Opportunities for Small Business Owners in 2022

    We’ve put together a list of 20 sites where a company can promote itself at no cost. While these options are free, they require time and effort from you. You may get more for your efforts by focusing on the most relevant sites for your business rather than all. It requires a great deal of time to promote properly, so you want to pick the sites that your customers are likely to use. Take the time to think about how best to engage your potential market. To get started, look at the following sites, and you’ll find at least a few that can bring powerful results to your site. Social Media Social media sites represent the most obvious first step in website promotion. They work most effectively when you have a large platform of followers, but you can also connect with influential users to get the word out. Twitter Currently, Twitter has the most influence among media circles, college students, and other groups. If the right user mentions your website, it could gain a significant following quickly. Facebook Facebook works best with those above age 30 who want to connect with family and friends or argue about politics. It does provide several tools for promoting sites and posts, though. Here’s a guide on how to get more followers too! Instagram Instagram provides a platform where people can share images, music, and videos. Its business arm seeks to connect companies with millions of potential customers and clients. Snapchat This platform has the most influence among those in their teens and 20s. It allows people to exchange messages, images, and videos. The story function represents an effective way to gain followers and promote your site. Tumblr Tumblr has committed to reinventing itself as a social forum. It allows members to create blogs based on shared images. Pinterest Small businesses thrive while promoting products on Pinterest. Most know it as a great place to share recipes and crafts, but the right approach could boost small business exposure. Pinterest’s analytics can help track your impact. LinkedIn LinkedIn has utilized its massive base of members to create several tools that help businesses. It’s helpful in establishing your business as an industry thought leader and is ideal for those in the service sector or B2B brands. TikTok TikTok is a booming social media site launched in 2014, originally named “musical.ly.” In the last two years, it has become one of the largest social media platforms, making it a great place to promote your website online. TikTok centers around short, funny video clips and interacting with other users. This makes it ideal for businesses with a younger audience and a fun brand image. Directories Angi (formerly Angie's List) This directory provides names and reviews of businesses involved in contracting. Angi is nationally promoted and a powerful platform to well-reviewed firms. Apple Maps For those who don’t know, Apple Maps is Apple’s addition to the GPS marketplace and a direct competitor with Google Maps. Apple Maps is preinstalled on every mobile Apple device and computer and receives over five billion user requests weekly. In other words, if your business isn’t on Apple Maps, you’re missing out on a lot of potential traffic. Google My Business Google My Business is one of the important places to promote your website online in 2022. It improves your SEO, tells prospective customers more about your business, creates rich search results when people search for your business, allows customers to review and contact your business through Google, and much more. You're missing out if you don’t have a GMB account yet. Better Business Bureau The Better Business Bureau has been a standard location for well-reputed businesses to promote themselves. They were being listed on the BBB used to be standard fare for those seeking to establish a positive reputation. The BBB was a resource before the common use of computers. Yelp This represents an easy way to get the name of a business, especially a food or retail establishment, out into the public eye. The Yelp.com website and the Yelp mobile app, publish crowd-sourced reviews about businesses. Bing Places for Business Bing Places for Business is Bing’s alternative to Google My Business. It functions almost the same way, providing you with the same features and tools for promoting your website. The benefit of Bing Places is that it opens you up to another portion of the internet-based market, and best of all, because Bing isn’t as widely used as Google, it’s easier for businesses to stand out on the lesser-used search engine. TripAdvisor Travelers know that TripAdvisor can be a virtual lifesaver. Users will often search TripAdvisor religiously when visiting a new place. It can help find the best deals and quality service from hotels, restaurants, retail outlets, and more. Others YouTube YouTube might serve as the most powerful promotional platform in the world. It can take a five-minute family-made film and turn its owner into a successful person almost overnight if users enjoy it. YouTube provides great tools to help develop and grow businesses online. Vimeo Like YouTube and Dailymotion, Vimeo is a platform for video content creation and sharing. The main difference in Vimeo is that it places more focus and influence on monetizing video products. While it has a free service, using the monetization tools costs money. Free Press Release Free Press Release offers a distribution service that shares your press releases with the FPR network and also works to place them high on search engines’ radars. 24-7 Press Release Like other press release distribution services, 24-7 Press Release will take your announcement and spread it among various news and media services. It also boasts of a connection to the Associated Press. Trustpilot Speaking of trusted and informational websites, let’s talk about Trustpilot. Trustpilot is an online platform dedicated to giving consumers a voice. It allows people to review and promote businesses they like and share negative experiences with other users on the platform. You can use Trustpilot to your advantage by requesting that your customers review you on the site. You can then share positive reviews directly on your website, boosting your reputation and credibility. To learn more about promoting your small business or startup online, check out the rest of Upsway Marketing's Blog. If you’d like to launch a new website or social media campaign fast and affordably try the Upsway today!

  • Upsway Marketing Ranked as Top Digital Marketing Agency in Atlanta

    Upsway Marketing has recently been recognized as one of Atlanta's Top Digital Marketing Agencies! Their expert analysis team seeks out digital agencies that offer all-encompassing marketing & website services, helping brands redefine their online image and market position. We are celebrating our 3rd year in business, and our experience speaks for itself. We always take care of small businesses and startups, and we're honored to be recognized. Upsway Marketing serves clients weekly in various industries - politics, restaurants, health, religion, community, education, and non-profits. Upsway Marketing is a digital marketing agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Contact us today about our web services, social media management, and more!

  • Upsway Marketing Joins the Elbert County Chamber of Commerce

    Upsway Marketing provides full-service marketing solutions to small businesses and startups across the United States. However, in-person services are provided to Elberton, Georgia, and its surrounding areas. Becoming a member of the Elbert County Chamber of Commerce will allow us to network and partner with small businesses from the area in new, exciting ways. We look forward to what the future holds! "Welcome NEW MEMBER Upsway Marketing! Upsway Marketing provides affordable, quality marketing solutions for small businesses and startups. Contact them today for all your website development, social media management, logo creation, and graphic design needs! www.upswaymarketing.com or email info@upswaymarketing.com" Elbert County Chamber of Commerce Post

  • Berry-minted Entrepreneur Grows Business While Tackling MBA

    Upsway Marketing, a dynamic small business specializing in website and social media management services, has been prominently featured by Berry College as a shining example of entrepreneurial success. The story of Upsway Marketing's growth and achievements, driven by founder Nick Fernandez, underscores the impact of the College's entrepreneurship program and its commitment to fostering student-driven innovation. In the midst of the COVID-19 pandemic, Nick Fernandez, a psychology major, recognized the crucial role that a strong digital presence played in the survival and success of businesses. With a determination to help small businesses navigate these challenging times, he founded Upsway Marketing LLC. Fernandez's entrepreneurial journey received a significant boost from Berry College's entrepreneurship program, where he sought guidance from Professor Paula Englis and Kevin Renshler, Director of the Center for Student Enterprises and Entrepreneurship Development. He credits this experience as a pivotal turning point in transforming his summer idea into a thriving business. Upsway Marketing further solidified its standing through various avenues of funding facilitated by Berry College. This included support from the Center for Student Enterprises and Entrepreneurship Development, as well as placing in the services category at the prestigious PITCH Competition. Upsway Marketing's success story reflects the steadfast commitment of Berry College to nurturing innovative thinking among its students. Michael McElveen, Assistant Dean of Student Wellness, who mentored Nick Fernandez, commented on Nick's exceptional qualities, including his strong work ethic, innovative problem-solving skills, and his collaborative approach. This recognition serves as a testament to Berry College's dedication to fostering entrepreneurship and supporting students in translating their ideas into thriving businesses. It highlights the impact of the institution's programs and mentorship in shaping the future of aspiring entrepreneurs. View the original article:

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