The article by Best Startup highlights Atlanta's thriving advertising industry with a focus on startups that emerged in 2020 and beyond, showcasing resilience and innovative solutions amid challenges. Atlanta, known as the 'Silicon Peach,' has become a significant tech hub fostering an entrepreneurial spirit. The featured startups challenge norms, infusing innovation into digital and traditional advertising methods. Some notable startups include Peak Community, Clove, AIR Allies in Recruiting, Connections, Karra Media, MyTap, The A Pledge, Upsway Marketing, United in Gaming, Acadia, and Dendro. Upsway Marketing, founded by Nicholas Fernandez, stands out for offering cost-effective and quality marketing services, aiming to elevate small business websites and social media accounts. Read the full article: https://beststartup.us/revolutionizing-us-advertising-spotlight-on-atlantas-innovative-startups/

Upsway Marketing stands out among the top branding agencies in 2024, recognized by Design Rush for design-driven web development solutions. With a strong presence in industries like media, travel, legal, technology, finance, market research, and healthcare, Upsway focuses on creating functional, visually captivating websites tailored to modern audiences. What sets us apart is our expertise in Social Media Marketing Strategies, providing full-service management and empowering clients through consulting and training for effective online content and engagement strategies. As a frontrunner, we specialize in crafting impactful brand strategies for small businesses and non-profits.

Upsway Marketing is a 2024 contender among the leading Design Rush -recognized web development companies due to our commitment to design-driven and research-driven solutions. Upsway Marketing has firmly established itself in the competitive web development industry with a client base spanning diverse industries such as media, travel, legal, technology, finance, market research, and healthcare. The company's approach revolves around creating functional websites and visually captivating and user-friendly platforms that resonate with modern audiences. One factor that separates Upsway Marketing is its mastery of Social Media Marketing Strategies . Upsway Marketing takes pride in not only full-service social media management but also in consulting and training its clients to utilize these social media channels effectively, ensuring they have complete control over their online content and engagement strategies. This commitment to empowering clients and delivering outstanding social media management services positions Upsway Marketing as a frontrunner in crafting impactful online brand strategies for small businesses and non-profits.

DesignRush recently released their new social media strategy guide that compiled advice from experts in the digital marketing industry. Nick Fernandez was specifically interviewed to speak on authenticity in social media. Nick Fernandez , Founder of Upsway Marketing "A successful social media strategy hinges on authenticity. It means being genuine, avoiding stock photos, and steering clear of generic templates. We tailor our client's plan to their unique brand identity and target audience, using actionable insights to fine-tune our approach. Remember, what truly engages your audience is a unique, specific message that captures your brand's essence." Read the full article: https://www.designrush.com/agency/social-media-marketing/trends/social-media-marketing-strategy

In 2023, Upsway Marketing achieved a significant milestone by winning the UpCity Best of Georgia Award . These awards are a way to acknowledge and celebrate the remarkable work done by B2B service providers, and this year, the focus is on recognizing the best in each U.S. state and Canadian province. What makes this award special is that it's based on UpCity review scores, which means that Upsway Marketing has consistently delivered outstanding services to its clients. This recognition highlights our dedication and commitment to providing top-notch marketing solutions in Georgia. Check it out here: https://upcity.com/best-of#year=2023&type=Best%20of%20region®ion=Georgia&list_sort_order=desc&spotlight_profile=profiles/upsway-marketing/athens

In an article titled " SMB Email Marketing Goals And Challenges, With Tips From The Experts " published by DesignRush, UpCity's recent survey results are discussed. The survey involved 300 marketing professionals and aimed to understand how email marketing benefits small to medium-sized businesses (SMBs). The survey revealed that email marketing remains an effective tool, with 75% of respondents considering it moderately or very effective. However, it also highlighted the challenges faced by SMBs in executing effective email marketing campaigns. The article further explores the findings, discussing topics such as how often SMBs should send emails, their primary email marketing goals, and the challenges they encounter. It emphasizes the importance of finding the right email marketing tools or service providers and offers tips for addressing this challenge. The article also delves into strategies to improve customer engagement with emails, such as retargeting and transparent hyperlinking. In summary, the article provides valuable insights into email marketing for SMBs, offering expert tips and strategies to help businesses succeed in this digital marketing domain Upsway Marketing's Founder, Nick Fernandez, was specifically quoted in the article: I encourage finding an email platform that supports retargeting. This will allow you to resend an email campaign only to those who have not opened it. This increases your open, reply, and click rates without spamming those who already opened.

Small business lead generation is the critical first step in converting potential customers into actual buyers. While advertising and SEO may not always be feasible for smaller companies, there are effective alternative methods. These strategies include supercharging content marketing efforts, offering free trials, building communities on social media, engaging with customers, getting reviews on review sites, optimizing websites, and implementing guest posting. Each approach enhances visibility in online searches, attracting more potential customers. Personalization, genuine interactions, and building trust are central to successful lead generation, making it an ongoing effort for long-term growth. If you're interested in learning more about this topic, visit DesignRush's new article: Small Business Lead Generation Upsway Marketing's Founder, Nick Fernandez, was specifically quoted in the article: At Upsway Marketing, we've discovered a simple yet effective formula for generating leads for small businesses: build strong relationships, leverage our expertise, and partner with strategic allies. Word-of-mouth marketing is our secret weapon. When we deliver exceptional results and outstanding service to our clients, they become our biggest fans and advocates. Their personal recommendations generate a steady stream of new leads. We also actively give back to our community through volunteer work and networking events. This helps us build relationships with potential clients and showcase our expertise through speaking engagements. Overall, our lead generation strategy is all about creating value for our clients and our community.

Client Background: Mal Nourished Bake Shop , owned by Mallory Lambert, is a local bakery that initially relied heavily on social media for online exposure and customer engagement. The Challenge: Mallory Lambert recognized the need to diversify her online presence and maximize her Return on Investment (ROI). She aimed to have a professional website that would not only display her baked goods and skills but also serve as a cost-effective lead-generation tool. The Solution: Mallory Lambert partnered with Upsway Marketing to design and develop a cost-efficient website. The website included the following key components: 1. Product Showcase: A visually appealing and user-friendly interface displayed Mal Nourished Bake Shop's delightful baked goods with high-quality images and detailed descriptions. 2. Skills Showcase: Mallory's baking expertise was showcased through a dedicated section on the website, allowing visitors to learn more about her craft. 3. Lead Generation Form: A strategically placed lead generation form simplified inquiries, catering requests, and other bakery-related questions for potential customers. 4. Search Engine Optimization (SEO): The website was optimized for search engines to ensure a prominent position in Google search results. ROI Results: Mallory Lambert launched her website on April 25th, and in just 7 weeks, the ROI was staggering: - Inquiries: The website generated 10 inquiries, a valuable resource that Mallory believes she wouldn't have received otherwise. Most inquiries stemmed from Google searches, underlining the effectiveness of the SEO strategy. - Private Orders: During this period, Mallory received 45 private orders, excluding event orders, with 8 attributed directly to the website. Two orders were regretfully declined due to a fully booked schedule. - Direct Sales: The 8 direct website orders, averaging $45 each, resulted in approximately $360 in sales. - Cost-Efficiency: With the website's monthly cost averaging $16, the initial ROI after just 7 weeks was an astounding 2,150%. Future ROI Outlook: "I definitely think it's a positive investment to grow outreach past Facebook and Instagram," says Mallory Lambert. She plans to continue leveraging her website during slower summer months and anticipates ongoing growth in ROI. This case study underscores the resounding success of Upsway Marketing's cost-effective approach, demonstrating how a well-designed website can yield an exceptional ROI of over 2,150% for a small business like Mal Nourished Bake Shop, even with a modest monthly investment of $16.

Upsway Marketing was quoted in UpCity's recent blog post titled "Influencer Marketing Tips For SMBs" ! In summary, the article discusses influencer marketing tips for small and medium-sized businesses (SMBs) in the context of utilizing social media platforms like Facebook, TikTok, LinkedIn, and Instagram. It highlights the emergence of influencer marketing as a digital marketing strategy where brands partner with social media influencers to promote their products or services in exchange for compensation. The article explains that influencer marketing leverages the personal connection and trust influencers have with their engaged followers to enhance brand visibility and credibility. Specifically, Nick Fernandez, the founder of Upsway Marketing, was interviewed and quoted: “My top tip for small businesses new to influencer marketing is to carefully research and select influencers who align with your brand values and target audience. Authenticity and relevance are key. Collaborate with influencers who genuinely resonate with your product or service to maximize the impact of your influencer marketing efforts.” Read UpCity's full blog post: https://upcity.com/experts/influencer-marketing-tips-smbs/

Overview About Georgia FirstGen is a nonprofit organization that aims to provide access to higher education for students who are the first in their families to attend college. They had a previous website that was later refreshed and developed by Upsway Marketing to improve user experience and increase traffic to the website. This case study aims to analyze the data collected over 60 days for both the old and refreshed versions of the Georgia FirstGen website to identify the results, percentages, and trends that can be observed from the data. Website Before The original Georgia FirstGen Foundation website had several design and user experience issues that needed to be addressed. The homepage had dark overlays and lacked clear branding guidelines, which made it difficult for users to navigate the site. The lack of text readability on image sections and difficulty navigating the five dropdowns without parent pages also contributed to a poor user experience. The About page had similar issues, with no clear calls to action (CTAs) to join the team, listen to the podcast, or donate. The blog page lacked categorization, search functionality, and alt text and title case throughout. Website After Upsway Marketing's website refresh addressed the issues in the original website and added additional pages to serve the foundation's users better. The new homepage followed branding guidelines, with clear CTAs, quick links in the header and footer, a live chat feature, and the ability to subscribe and log in. The About page hosted the mission, vision, board members, leadership team, and an application page, with properly resizing sections and repeaters. The blog page added categorization, topics for multiple audiences, tags, search, subscribe, and comment functions. The user experience was improved with a consistent structure, printable pages, social share capability, and alt text. Additionally, the foundation added scholarships, events, donate, search results, and contact us pages to serve their users better. Metrics Georgia FirstGen Foundation's website needed an update to serve its users better and accomplish its mission of supporting first-generation college students in Georgia. In response, the foundation turned to Upsway Marketing for a website refresh. This case study will examine the impact of the website refresh on the foundation's unique visitors and site visits. Unique Visitors The unique visitor data for the old website shows that the number of unique visitors ranges from 0 to 12, with an average of 5.98 and a median of 5. The data is heavily skewed to the left, indicating more days with fewer unique visitors than days with a higher number. The highest number of unique visitors in the old website data is 12, which occurred twice during the 60 days. On the other hand, the unique visitor data for the refreshed website shows that the number of unique visitors ranges from 7 to 146, with an average of 23.38 and a median of 20. The data is also skewed to the left, indicating that there are more days with fewer unique visitors than days with a higher number. The highest number of unique visitors in the refreshed website data is 146, which occurred on the first day of data collection. Comparing the two datasets, it is evident that the refreshed website is attracting more unique visitors than the old website. The old website had an average of 5.98 unique visitors per day, while the refreshed website had an average of 23.38 unique visitors per day. This is an increase of 291.14%. Furthermore, the old website had a maximum of 12 unique visitors, while the refreshed website had a maximum of 146 unique visitors, a significant increase of 1116.67%. Site Visits The site visit data for the old website shows that the number of site visits ranges from 0 to 45, with an average of 12.25 and a median of 9. The data is also heavily skewed to the left, indicating that there are more days with fewer site visits than those with a higher number. The highest number of site visits in the old website data is 45, which occurred on day 27 of data collection. The site visit data for the refreshed website shows that the number of site visits ranges from 7 to 158, with an average of 28.87 and a median of 26. The data is also skewed to the left, indicating that there are more days with fewer site visits than those with a higher number. The highest number of site visits in the refreshed website data is 158, which occurred on day 1 of data collection. Comparing the two datasets, it is evident that the refreshed website is attracting more site visits than the old website. The old website had an average of 12.25 site visits per day, while the refreshed website had an average of 28.87 site visits per day. This is an increase of 135.02%. Furthermore, the old website had a maximum of 45 site visits, while the refreshed website had a maximum of 158 site visits, which is a significant increase of 251.11%. Conclusion The data collected over 60 days for both the old and refreshed versions of the Georgia FirstGen website shows that the refreshed website is attracting a larger number of unique visitors and site visits compared to the old website. The average number of unique visitors and site visits per day

To create a case study evaluating the effectiveness of Upsway Marketing's organic social media campaigns and management for Georgia FirstGen on Facebook and Instagram, we can analyze the provided data and highlight key metrics, percentages, and increases in engagement. Here are some important results from the case study: Facebook Results Facebook Page Likes: Before: The number of likes ranged from 0 to 2, with a majority of days having 0 likes. After: The number of likes remained mostly the same, with occasional increases of 1 or 2 likes. Facebook Page Reach: Before: The reach varied from as low as 0 to a maximum of 88. After: The reach fluctuated significantly, with a maximum reach of 1,714. Percentage Increase in Facebook Page Reach: The maximum increase in reach after Upsway Marketing's involvement was approximately + 1,687% compared to the before period. Instagram Results New Instagram Followers: Before: The number of new followers ranged from 1 to 6. After: The number of new followers remained consistent, with occasional increases. Instagram Reach: Before: The reach varied from as low as 5 to a maximum of 579. After: The reach showed substantial growth, with a maximum reach of 1,412. Percentage Increase in Instagram Reach: The maximum increase in reach after Upsway Marketing's involvement was approximately + 2,724% compared to the before period. These results indicate that Upsway Marketing's organic social media campaigns and management had a significant impact on both the Facebook and Instagram performance of Georgia FirstGen. The case study demonstrates considerable increases in reach and engagement on both platforms, showcasing the effectiveness of Upsway Marketing's practices.

This case study analyzes the email marketing campaign executed by Upsway Marketing on behalf of Speakcheesy , a gourmet grilled cheese restaurant in Atlanta, Georgia. The campaign aimed to promote Speakcheesy's pre-order form and drive engagement among the target audience. The campaign achieved impressive results by leveraging Upsway Marketing's expertise, as highlighted in the following statistics. Campaign Overview: Client: Speakcheesy Marketing Agency: Upsway Marketing Campaign Objective: Promote pre-order form for a pop-up event Target Location: Atlanta, Georgia Email Campaign Statistics: Delivered: Total Emails Delivered: 73 Delivery Rate: 99% Insights: The high delivery rate indicates that the email infrastructure and sending practices employed by Upsway Marketing effectively ensured the emails reached the intended recipients' inboxes. Opened: Emails Opened: 55 Open Rate: 75% Insights: The 75% open rate demonstrates the campaign's ability to capture recipients' attention and entice them to engage with the email content. The compelling subject lines and visually appealing design likely contributed to the high open rate. Clicked: Emails Clicked: 9 Click Rate: 12% Insights: Although the click rate of 12% may seem relatively low, it's important to consider that this metric is calculated based on the total delivered emails, not just the opened ones. The 9 clicks indicate that the campaign successfully motivated a portion of the audience to click on the pre-order form link. Bounced: Bounced Emails: 1 Bounce Rate: 1.37% Insights: The low bounce rate of 1.37% suggests that the email list used for the campaign was of high quality, with accurate and up-to-date email addresses. Upsway Marketing's attention to email list hygiene likely contributed to the minimal bounce rate. Spam Complaints: Spam Complaints: 0 Insights: The absence of spam complaints indicates that the campaign adhered to best practices and ethical standards in email marketing. This aligns with Upsway Marketing's commitment to delivering engaging content to recipients who have opted to receive communications. Conclusion: Upsway Marketing's email marketing campaign for Speakcheesy successfully promoted the pre-order form for their pop-up event in Atlanta, Georgia. The campaign achieved high delivery and open rates, indicating effective email infrastructure, compelling content, and visually appealing design. Although the click rate was relatively low, the campaign generated meaningful engagement with a portion of the audience, resulting in click-throughs to the pre-order form. Additionally, the low bounce rate and absence of spam complaints underscore Upsway Marketing's dedication to maintaining a high-quality email list and ethical email marketing practices. Overall, this case study highlights the success of Upsway Marketing in driving awareness and engagement for Speakcheesy through an effective email marketing campaign.